Choosing the right agency starts with understanding your business goals
Businesses have realized the potential in digital and are investing a big chunk of their marketing budgets in it.
Being an exceedingly complex skill to master, digital marketing requires a highly skilled team with a good amount of experience. But a skilled team with the right experience is difficult to build and maintain. Hence, brands prefer outsourcing their digital marketing to agencies.
Here are six things every entrepreneur, founder and business leader should keep in mind when it comes to finding and hiring the right digital agency for your business.
Have Crystal Clear Business Goals: Branding, Performance or Both?
Choosing the right agency starts with understanding your business goals. Some agencies are good at branding but not so much in performance. Likewise, some might be good at both, but not excellent in any. Agencies’ previous work will tell you what they are good at. Do not take their word for it, and research all the shortlisted companies extensively.
Meet the People
An agency is all about its people (resources). Ensure that you meet the people who are going to work on your project.
One cannot insist enough on this one. Usually the person who is pitching and the people working on the projects are different. You should ideally meet the execution team and evaluate them as well.
Hire Someone Who is an Expert in your Niche
“Jack of all trades, master of none.”
An agency which is an expert at marketing real estate might not be the best fit for a clothing brand. So, it is always wise to find an agency that has a proven track record in your niche.
Quality over Quantity, always
Don’t let numbers influence your decision. More than 40 artworks per month from agency A, over 30 artworks per month from agency B, in the same retainer might sound lucrative deal, but might not be. No one remembers how many posts you did in a month, but they do register a good artwork.
Ask for sample artworks and see if your brand wavelength matches their creative output.
Ask for References and Take a Review
Reach out to an agency’s existing clientele and get honest feedback from them.
Some of these pointers might seem like stretching it too far, but they are not. Changing an agency is a tedious task. A wrong hire can set your marketing efforts back by months if not years.
Remember, you don’t need the best agency, you just need the right one.
The search is worth the effort. After all, you increase the productivity of your workforce by removing these tasks from their list, free your mind to pursue more business dreaming, planning and problem-solving and generate fresh, current marketing ideas. Plus, your company flourishes under the skills and expertise of an off-site digital marketing team.
Codesmithers Digital Agency has been providing lead generation services to over 100 businesses over the past 4 years in Nigeria, we are a small team of highly skilled individuals each with an unparalleled knowledge of his or her domain. Why don’t you give us a chance to wow you? Take the first step. Contact us today or Book a free 15 minute consultation via phone call right now HERE .